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The Outset, the skin care brand co-founded by Scarlett Johansson and Kate Foster Lengyel, says it is winding down operations after four years. Online shopping has ended, and the brand says existing orders will continue to be processed. It has not explained the decision.
The Outset, the skin care brand co-founded by actress Scarlett Johansson and entrepreneur Kate Foster Lengyel, says it is winding down operations after four years. The brand has ended online shopping at its website and says existing orders will still be processed. It has not stated why it is closing.
The announcement appeared in an update to customers on The Outset’s website. “After an incredible journey, The Outset has made the decision to wind down operations,” the statement said. It thanked customers who had included the products in their routines and gave an email address, help@theoutset.com, for questions about orders or requests for assistance.
The company said that although customers can no longer shop online, existing orders will continue to be processed as usual. The statement did not give a schedule for the wind-down, explain how long customer support would remain available, or say whether the brand’s products would be sold through other retailers. Those details have not been confirmed in the source report.
The brand’s products included the Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer. The Outset launched in March 2022, with Johansson and Lengyel as co-founders. Cosmetics Business reported that it had contacted the company for a statement; the material provided does not include a response beyond the website notice.
What Customers Need to Know
The immediate effect is on shoppers: new online purchases are no longer available through The Outset’s website, while customers with existing orders are directed to the brand’s support email. The company says existing orders will be processed, but its statement does not explain how customers should handle delayed shipments, returns, or other issues after operations wind down.
The announcement follows four years of operations for a brand co-founded by an actor and a beauty industry entrepreneur. The news is relevant to readers following celebrity-founded beauty brands, though the available information does not establish why The Outset is closing or whether its performance was a factor. The closure alone does not show how the wider market is performing.
It remains unclear whether the existing customer service arrangements will continue long enough to resolve orders and inquiries. Cosmetics Business reported other celebrity beauty brand closures during the same period. Each brand has its own circumstances, and the limited information about The Outset does not establish common reasons behind these closures.
The Outset’s Four-Year Run
The Outset was co-founded by Johansson and Lengyel and began trading in March 2022. Before launch, Johansson described its intended approach as “a clear, approachable approach to beauty.” That wording describes the brand’s stated aim; it does not establish how customers or the market received the products.
Johansson is widely known for playing Black Widow in Marvel’s Avengers films and had previously been an ambassador for L’Oréal Paris and Dolce & Gabbana, according to the report. Lengyel had held leadership roles in the beauty divisions of Victoria’s Secret and Juicy Couture. The source material does not provide details about the founders’ roles in the decision to close.
Cosmetics Business placed The Outset’s closure alongside several other celebrity beauty brand shutdowns. It reported that Drew Barrymore’s Flower Beauty closed in September 2025 after 13 years, and that Kate Moss’s Cosmoss ceased trading in June 2025. The report also said Gwen Stefani’s Gxve Beauty allegedly shut down in February 2026. The word “allegedly” matters: the supplied material does not confirm that closure in the same way it reports The Outset’s website announcement.
““After an incredible journey, The Outset has made the decision to wind down operations.””
— The Outset, in a statement on its website
Why the Brand Is Closing
The Outset has not given a reason for its decision to wind down. The website statement does not identify financial, operational, strategic, or other factors, so none can be presented as the cause based on the available reporting.
The source material also does not specify the date on which online shopping ended, when the wind-down will be complete, or what will happen to the brand’s products after that point. It is not clear whether products will remain available through any other sellers, whether returns and refunds will be handled under the existing arrangements, or how long the customer support email will be monitored. The brand’s statement addresses existing orders, but does not answer these related questions.
Cosmetics Business said it had contacted The Outset for a statement. No further comment or response is included in the material provided. The report does not establish whether the founders plan to start another beauty venture or take on new roles related to The Outset.
Order Support During Wind-Down
Customers with questions about orders or needing assistance can use the email address published by the brand, help@theoutset.com. The Outset says existing orders will continue to be processed as usual. Customers should consult the brand directly about the status of a particular order because the statement does not provide individual shipment details.
A further update could clarify the expected timeline for the wind-down and how customer service will handle orders and other inquiries as operations end. The brand has not announced such a timetable in the available material. Cosmetics Business had sought further comment, but the source information contains no additional response or announced milestone.
Key Questions
Who founded The Outset?
Scarlett Johansson and entrepreneur Kate Foster Lengyel co-founded the skin care brand, which launched in March 2022.
Can customers still shop at The Outset’s website?
No. The brand says online shopping at theoutset.com has ended.
What happens to orders already placed?
The Outset says existing orders will continue to be processed as usual. Customers who need assistance can contact help@theoutset.com.
Why is The Outset closing?
The brand has not provided a reason in its website statement, and the available report does not establish one.
When will the wind-down be complete?
The statement does not give a completion date or explain how long customer support will continue.
Source: rss
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