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Armani Group is expected to meet with L’Oréal, LVMH and EssilorLuxottica in the coming weeks about a possible stake sale, according to the Financial Times. CEO Giuseppe Marsocci said no decision has been made and the group intends to follow the timetable in Giorgio Armani’s will, which requires 15% of the company to be sold within 18 months of his death.
Armani Group is expected to meet with L’Oréal, LVMH and EssilorLuxottica in the coming weeks about a possible sale of a stake, the Financial Times reported. The discussions would advance a process set out in Giorgio Armani’s will, which requires 15% of the company to be sold within 18 months of his death; no buyer or deal terms have been announced.
Armani Group chief executive Giuseppe Marsocci said on 27 September, speaking to reporters at the Giorgio Armani fashion show in Milan, that the stake did not necessarily have to go to one investor, Reuters reported. He said no decision had been made and that the company intended to respect the timetable set by the late designer. Any transaction would depend on agreement over price and other details.
The Financial Times reported that the group is expected to hold meetings with LVMH, L’Oréal and EssilorLuxottica in the coming weeks. The three companies were named by Armani as preferred buyers in his will. Cosmetics Business said it had contacted Armani Group, L’Oréal and LVMH for comment; the supplied report does not include responses.
Armani’s instructions call for 15% to be sold within 18 months of his death. He died in September 2025, aged 91. The source material does not identify a proposed valuation, the size or timing of any later sale, or whether any of the three prospective buyers will make an offer.
A Sale Could Reshape Armani’s Ownership
The process could bring one or more outside companies into the ownership of the fashion house, while determining how Armani’s succession instructions are carried out. The CEO’s comment that the stake need not go to a single investor leaves open the possibility of multiple buyers, though no structure has been confirmed.
L’Oréal already has a longstanding commercial relationship with Armani through its beauty business. Any investment would add an ownership dimension to that relationship, but the available reporting does not establish that L’Oréal will become a shareholder or that talks will result in a transaction. Price and deal details remain conditions Marsocci identified.
Armani’s Will Sets the Timetable
Giorgio Armani founded the fashion business that bears his name and died in September 2025 at age 91. His will named L’Oréal, LVMH and EssilorLuxottica as preferred buyers and specified a sale of 15% within 18 months of his death. The reporting describes that timetable as the group’s intended course; it does not provide a specific closing date.
The relationship with L’Oréal predates the succession process. The companies began working together in 1988, when L’Oréal licensed Armani beauty products, including make-up, skin care and fragrance. They renewed and extended their partnership in 2018 through 2050. In December 2025, L’Oréal chief financial officer Christophe Babule said the company was considering the investment opportunity.
““It is not written in stone that it has to be one investor.””
— Giuseppe Marsocci, Armani Group CEO, as reported by Reuters
Buyers and Terms Remain Undecided
No buyer has been selected, and Marsocci said no decision had been made. It is not yet clear whether all three companies will participate in meetings, whether any will submit offers, or if the stake would be divided among investors. The reports provide no price, valuation, final ownership structure or confirmed transaction date.
The 18-month period runs from Armani’s death in September 2025, but the supplied material does not state a precise deadline or describe what steps the group has completed toward the sale. Comments from prospective buyers and the company may clarify the process as discussions proceed.
Meetings Will Test Buyer Interest
Armani Group is expected to hold meetings with LVMH, L’Oréal and EssilorLuxottica in the coming weeks, according to the Financial Times. The discussions may establish whether one or more companies are interested and whether their views on price and transaction details align with the group’s requirements.
The next material developments would be confirmation of the meetings, any formal offers and a decision on the buyer or buyers. Until Armani Group or a prospective investor announces an agreement, the reported talks remain a step toward a possible sale rather than a completed transaction.
Key Questions
Which companies are expected to discuss buying a stake?
The Financial Times reported that Armani Group is expected to meet L’Oréal, LVMH and EssilorLuxottica in the coming weeks. The report does not confirm that each company will make an offer.
How much of Armani Group is to be sold?
Giorgio Armani’s will specifies that 15% of the company must be sold within 18 months of his death, according to the supplied report.
Has Armani Group chosen a buyer?
No. CEO Giuseppe Marsocci said no decision had been made. The buyer, price and transaction structure remain unsettled in the available reporting.
Could more than one company buy the stake?
Possibly. Marsocci said the sale did not have to involve one investor. That leaves the structure open, but no multi-buyer arrangement has been announced.
What is L’Oréal’s existing connection to Armani?
L’Oréal has licensed Armani beauty products since 1988. The companies renewed their partnership in 2018, extending it to 2050. L’Oréal has said it is considering the potential investment, but has not confirmed a purchase.
Source: rss
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