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The Pure Beauty Awards 2026 winners were announced at a London ceremony on 15 October, with awards spanning 21 categories. Shark, Makeup by Mario and Dcypher were among the brands named, as organisers combined the UK and global awards and introduced separate judges’ and readers’ choices.
The Pure Beauty Awards 2026 winners were announced at a ceremony at London’s Grosvenor House on 15 October, with products and brands recognised across 21 categories. Shark, Makeup by Mario and Dcypher were among the names highlighted in the announcement, as the awards combined their UK and global programmes for a single event marking the scheme’s 25th anniversary.
More than 300 people attended the ceremony, hosted by beauty journalist, brand founder and diversity advocate Ateh Jewel. Organiser Pure Beauty said the awards received nearly 500 entries across the 21 categories. The programme included awards for tools and devices, body care, fragrance, hair care, makeup, skincare, wellness and innovation.
The 2026 event brought together the Pure Beauty Awards UK and the Pure Beauty Global Awards as one flagship programme. Organisers also used two voting routes: an independent panel of beauty industry experts selected the Judges Choice winners, while public voting determined the Readers Vote winners. Each category could therefore recognise separate products through the two awards.
Among the Judges Choice results, Shark’s CyroGlow won Best Tool or Device, while Makeup by Mario’s Ethereal Eyes: The Original took Best Eye or Brow Product. The source report also names Dcypher among the brands crowned winners, but does not include a category or product for that result in the supplied winner list. Other winning entries included NEOM Wellbeing’s Perfect Night’s Sleep Magnesium Body Butter, Brioni’s Iris Exquis fragrance and The Ordinary’s The Periodic Fable, which won Best Marketing Campaign in both voting tracks.
One Awards Programme, Two Votes
The format changes how the awards present recognition: the new combined programme sets UK and international entries within one event, while separate votes distinguish professional assessment from public choice. This gives brands two distinct routes to recognition rather than treating industry judges and consumers as a single measure of product appeal.
For readers and shoppers, the results offer a snapshot of products that attracted attention from either industry experts or voters, across categories from skincare to devices. The outcomes are award results, not independent evidence that a product will suit every consumer or deliver a particular benefit. The source announcement does not provide the voting totals, judging criteria or product-testing details, so the awards alone do not establish how each winner performed against competitors.
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The Awards’ 25-Year Milestone
The 2026 ceremony marked 25 years of the Pure Beauty Awards, which the report describes as one of the beauty sector’s longest-running award programmes. For this anniversary, organisers joined the UK and global events into one programme rather than holding them as separate awards.
Pure Beauty Editor Amanda May said the new programme was intended to celebrate products and brands from across the international industry. She also described the competition as fierce, citing nearly 500 entries in 21 categories. The announcement lists a mix of established companies and smaller or newer brands, reflecting the range of businesses entered, but does not provide a breakdown of entries by company size or location.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty editor
Missing Details in the Results
The supplied announcement does not give vote totals, judging criteria or scoring methods, and it does not identify the panel members. It also does not state how entries were distributed between the UK and global markets. Those details would be needed to compare voting support or judging outcomes across categories.
Although Dcypher is named among the crowned brands in the headline, the supplied category list does not specify its winning product or award. The available information also does not explain whether every category had the same number of entries or provide a full account of how products were assessed. The results confirm who was named in the listed categories, but not the basis for ranking entries beyond the two voting routes.
Results and Brand Follow-Up
The ceremony has concluded and the winners have been announced. The supplied report identifies the 2026 award recipients but gives no schedule for further award activity, product launches or follow-up announcements. Any additional detail on Dcypher’s category, voting figures or judging process would need to come from the organisers or a fuller results record.
For brands, the immediate development is the recognition itself; for readers, the next useful information would be product and category details where the winner list is incomplete. No further milestone or event date is specified in the source material.
Key Questions
When were the Pure Beauty Awards 2026 winners announced?
The winners were announced at a ceremony at Grosvenor House in London on 15 October 2026.
How were the awards decided?
An independent panel of beauty industry experts selected the Judges Choice winners, while public voting determined the Readers Vote winners.
Which awards did Shark and Makeup by Mario win?
Shark’s CyroGlow won Judges Choice for Best Tool or Device. Makeup by Mario’s Ethereal Eyes: The Original won Judges Choice for Best Eye or Brow Product.
What did the 2026 awards combine?
Organisers brought the Pure Beauty Awards UK and the Pure Beauty Global Awards together as one flagship event for the programme’s 25th anniversary.
What is not clear about Dcypher’s win?
The source names Dcypher among the winners but does not specify the category or product associated with its award in the supplied list.
Source: rss
