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Selena Gomez and Demi Lovato appear together in Rare Beauty’s new “Still Making Each Other Blush” campaign, which celebrates their long friendship and promotes the Delena Soft Pinch Liquid Blush Bundle. The limited-edition set costs $50 and is available through Rare Beauty’s website, according to the campaign report.
Selena Gomez and Demi Lovato have reunited in Rare Beauty’s new campaign, “Still Making Each Other Blush,” promoting a limited-edition makeup set tied to their friendship. The Delena Soft Pinch Liquid Blush Bundle costs $50 and is available on the brand’s website, according to the campaign report.
The campaign presents the pair in a nostalgic style that references their shared history and their 2009 Disney Channel film, Princess Protection Program. Rare Beauty describes the campaign as a celebration of nearly 25 years of friendship. The report identifies the release as a brand campaign, not an announcement of a new film or entertainment project involving the two performers.
The bundle includes Rare Beauty’s Soft Pinch Liquid Blush and a Soft Pinch Blush Brush. Gomez wears Hope, described as a nude mauve, in the campaign; Lovato wears Virtue, described as a beige peach. The report says the blush is a best-selling product, but does not provide sales figures or other data to quantify that description.
Rare Beauty is selling the set for $50 USD through its website. The report calls it a limited-edition release but does not give an end date or say how many bundles are available. The product’s availability may change, and the stated price is the one given in the report.
A Friendship Anchors the Product Launch
The campaign connects a celebrity reunion with a direct retail release: fans can buy the shades worn by Gomez and Lovato as part of a bundle with a brush. Its appeal draws on both the pair’s long public association and Rare Beauty’s established Soft Pinch Liquid Blush line. The campaign does not, on the information provided, indicate a broader partnership between the two performers beyond this promotion.
For readers, the practical details are the $50 price, the included brush and the two featured shades. The “limited-edition” label suggests the offer may not be permanent, though the brand has not supplied a sales window or stock information in the report. The campaign’s commercial reach and whether the set will be restocked are not yet known.
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From Disney Film to Beauty Campaign
Gomez and Lovato’s collaboration draws on a history that began when they were young performers. Their 2009 film, Princess Protection Program, is the specific nostalgic reference in the campaign’s framing. The new appearance brings that association into a beauty-brand promotion rather than a scripted reunion or retrospective program.
Rare Beauty was founded by Gomez and sells makeup including the Soft Pinch Liquid Blush. The campaign builds around that existing product, pairing two shades with a brush in a named bundle. The source report focuses on the campaign and product details; it does not include independent sales data, product testing or additional information about the brand’s wider plans.
““Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment.””
— Demi Lovato, in a Rare Beauty press release
Release Window and Stock Remain Unspecified
The report says the bundle is limited edition and available on Rare Beauty’s website, but it does not specify how long it will be sold, how many sets were made or whether the brand plans to restock it. It also does not provide details about availability in physical stores or outside the United States. The $50 price is stated in U.S. dollars; other regional prices are not given.
The campaign materials describe the blush as best-selling and highlight its blendable, high-impact color, but no sales figures or independent product assessment are included. It is also unclear whether Gomez and Lovato will appear together in further campaign content or whether this is a one-time promotional release.
Check Rare Beauty for Availability
Consumers interested in the set can check Rare Beauty’s website for current stock, shipping details and any updates to the listing. Because the brand calls the release limited edition but has not announced an end date, availability should not be assumed beyond what the live product page shows.
Further campaign images or brand statements could clarify the release window, regional access and whether additional products or content are planned. No follow-up appearance or expansion of the collaboration has been announced in the source report.
Key Questions
What is the Delena Soft Pinch Liquid Blush Bundle?
It is a Rare Beauty set featuring Soft Pinch Liquid Blush and a Soft Pinch Blush Brush. The campaign features Gomez wearing Hope and Lovato wearing Virtue.
How much does the bundle cost?
The reported price is $50 USD. The report does not list prices for other countries or regions.
Where can the bundle be bought?
The report says it is available through Rare Beauty’s website. Current stock and shipping options should be checked on the brand’s product page.
Why is the campaign described as nostalgic?
It refers to Gomez and Lovato’s long friendship and their 2009 film Princess Protection Program. Lovato said filming recalled their earlier years making videos and playing with makeup.
Source: rss
