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Pinterest is launching AI-powered beauty guides for US iOS users on Oct. 8, pairing inspiration with instructions, salon advice and shoppable products. The platform also released its first standalone Beauty Trend Report with Sephora, highlighting search interest in looks including maximalist makeup, frosted finishes and latte-inspired nails.
Pinterest is launching AI-powered beauty guides for US iOS users on Oct. 8 and has published its first standalone Beauty Trend Report with Sephora. The feature is designed to turn hair, makeup and nail inspiration into practical guidance, while the report identifies beauty searches gaining interest on the platform.
Users will see a “Get the Guide” option on selected beauty images. Guides can include step-by-step instructions, advice on what to ask for at a salon, additional ideas for adapting a look and shoppable products intended to help recreate it. Pinterest says the AI-powered experience draws on its visual understanding technology and more than 80 billion monthly searches on the platform.
The company describes the feature as a way to bridge the gap between seeing a look and knowing how to achieve it. Matt Madrigal, Pinterest’s chief product and technology officer, said users often have a visual idea without knowing the terms to describe it. He said guides could help them find products, communicate with a salon or try a look at home.
The accompanying report highlights several styles Pinterest says are gaining attention, including maximalist makeup, pink hair, frosted finishes, bob haircuts and latte-inspired nails. Search figures cited by Pinterest include a 460% rise for “full beat make-up look,” 646% for cluster lash ideas and 943% for caramel nude nails. The source material does not specify the measurement period or comparison baseline for these figures, so they should be read as reported platform trends rather than broader market growth.
Turning Beauty Searches Into Action
The guides bring instruction, product discovery and beauty inspiration together in one platform experience. For users, that could make a saved image more useful by supplying practical next steps, from a salon request to products or at-home directions. For beauty retailers and brands, the shoppable element creates a route from trend discovery to product consideration, although the source report does not quantify any expected sales effect.
The report also gives readers a view of what Pinterest users are searching for, rather than a measure of what all consumers are buying or wearing. Its figures may help beauty companies and creators spot subjects attracting attention on the platform, but Pinterest search interest is not the same as sales data or evidence that a style has become widespread outside Pinterest.
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Pinterest’s Beauty Push
The feature and report form part of a broader effort by Pinterest to deepen its beauty focus. The company says more than 85% of its users discover new beauty trends and ideas on the platform before seeing them elsewhere. That figure is a company-reported user finding; the supplied source does not include details about how the survey was conducted or when it took place.
The trend report groups searches into themes. Pinterest describes “Arctic Frost” as encompassing frosted makeup, bleached brows, metallic lips and pastel blue eyeshadow. Its “farm-to-face” theme connects skincare routines with food, drinks and products used at home; searches mentioned include bone broth benefits, rosemary water for hair and homemade face-mask recipes. The report’s descriptions and search figures reflect Pinterest’s analysis of activity on its service.
Beauty guides are initially limited to iOS users in the United States. Pinterest says it expects to expand access to more regions over time and plans to bring the guides format to additional product categories. No further launch dates or category details are provided in the source material.
““People come to Pinterest with a point of view, even if they do not know the words to describe it.””
— Matt Madrigal, Pinterest’s chief product and technology officer
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Launch Scope and Trend Data
The initial release is limited to US iOS users; Pinterest has not provided specific dates for expansion to other regions or platforms. It is also unclear which images will carry the “Get the Guide” option, how the guides will be produced or reviewed, and whether product availability will vary by user or location.
The supplied report does not give a time window or comparison baseline for the search-interest percentages. It also does not provide enough methodological detail to assess the reported finding that more than 85% of users discover beauty trends on Pinterest first. The figures therefore describe claims made by Pinterest about activity and users on its service, not independently established measures of the wider beauty market.
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US iOS Release and Expansion
Beauty guides become available Oct. 8 to iOS users in the United States, according to the report. Pinterest says it expects to expand the feature to more regions over time and is planning to add other product categories, but has not announced a schedule or named those categories.
Further details to watch include how many beauty images receive guides, what product links and instructions users can access, and whether Pinterest publishes additional information about the report’s search-data methodology. Until then, the confirmed scope remains the US iOS launch and the trend findings Pinterest released with Sephora.
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Key Questions
What are Pinterest beauty guides?
Beauty guides are instructions linked to selected hair, makeup and nail inspiration images. Pinterest says they may include salon advice, steps for recreating a look, further inspiration and shoppable products.
When and where will the feature launch?
Pinterest says the feature will be available from Oct. 8 to iOS users in the United States. It has not given dates for expansion to other regions or platforms.
What trends does the report highlight?
The report points to maximalist makeup, frosted finishes, pink hair, bob haircuts and latte-inspired nails, among other themes. Its search figures refer to activity Pinterest reports on its own platform.
Do the search increases show wider consumer demand?
Not on their own. The figures are Pinterest search-interest measures, and the supplied source does not state their time windows or comparison baselines. They do not establish sales or trends across the wider beauty market.
Source: rss
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